Differentiating Services through Innovative Charging & Simplified Billing

Market Analysis

Operators are finally starting to admit that they have “spoilt” their customers by “giving away” data too quickly and too cheaply.

The discussion in the day two keynote session at last week’s Mobile World Congress focused on data pricing strategies with representatives from Vimpelcom, Telefonica and Bharti Airtel agreeing unanimously that operators need to change the structure of data pricing in order to manage yield more effectively.

Event Overview

With an established 14 year history in delivering dedicated mobile pricing conferences, Informa Telecoms & Media is delighted to announce Pricing Mobile Data 2012.

The timely two day event addresses how operators can drive revenue and meet network investment challenges, despite the exponential growth in mobile broadband data and threat from OTT players.

Join market leaders to examine the necessary evolution from all-you-can-eat data plans and even tiered packages, to innovative and personalised packages. The agenda outlines how business intelligence supported by solutions such as real-time data charging, converged billing systems and policy management , are set to reduce churn and increase customer loyalty, offering a seamless pricing strategy for mobile data.

Analyst’s Corner

Steven Hartley takes a few minutes to remind us of the importance of ‘striving for simplicity when determining a pricing structure for mobile broadband’… “Pricing is becoming a critical component for operators that are looking to maintain or generate incremental ARPU from mobile broadband services. Therefore, mobile operators around the world are deploying new pricing models for mobile broadband. These range from basic innovations such as free unlimited Facebook usage to charging schemes that require network intelligence such as quality of service (QoS) prioritization and speed-based pricing…”

Market Analysis
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LATEST BILLING NEWS

Mobilising the market place
26 April 2012 15:53
The biggest innovations in m-payment mechanisms among merchants seem to be at the lower end of the market. But Big Retail is still in the running and everyone is seeking to influence a change in behaviour. read more

Credit Card Bill
26 April 2012 12:00
Financial institutions like Visa have spent the last 20 years laying the rails for international payment systems. Visa is now leveraging those frameworks to mobilise the commerce experience. read more

Burning a hole in the pocket
26 April 2012 09:00
In a world where it’s almost too easy to part with your digital currency, innovation has moved on to the contents of the digital wallet. read more

The case for pan regional roaming on the African continent
04 April 2012 19:49
The opportunity for roaming in Africa is tied to the available audience which is limited by factors that include the available audience for such services based on national expenditures and the GDP PPP of would-be roamers and travel patterns in the region. On the positive-side Africa’s roamers are biased toward enterprise users who generally have higher expendable incomes and greater resistance to price fluctuations (price inelastic). read more

Zong founder takes helm of Paypal
30 March 2012 10:05
Online payment giant Paypal has named entrepreneur and founder of Zong, David Marcus, as its president. Marcus had held the position of VP of mobile since the acquisition of Zong last year. read more

Operators losing $58bn on poor billing systems, finds report
28 March 2012 09:42
The mobile industry lost more than $58bn in 2011, due to inadequate operator billing systems, according to a report published this week. The figure, which represents over six per cent of operators’ global revenues, was attributable to inadequate fraud management and revenue assurance processes, according to Juniper Research. And it is a figure that currently looks set to grow. read more